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Social Media to Engage Customers

Boost Your Beauty and Skin Business

Social media marketing is a crucial element in building a successful skin and beauty business. The Use Social Media to Engage Customers course is designed specifically for those looking to harness the power of social media to promote beauty and skincare services, grow their business, and engage with customers in meaningful ways.

If you’re serious about taking your beauty business to the next level, this course is an essential business elective that covers everything you need to know about managing social media, interacting with customers, and promoting your products and services. Learn to operate effectively within platform policies, manage engagement, and report on performance.

Kick-start your beauty career today!  Simply click Add to Cart to choose your learning option or call us on 0493 216 360 to schedule your preferred training dates.

$950.00 – $2,500.00

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Why Study With Us?

    • Our trainers have 50+ years of combined professional experience
    • Small class sizes
    • We empower beginners to feel confident in themselves, and the treatments they perform
    • We focus on business growth & profitability to enable small businesses to thrive and grow
    • 12 month access to your course
    • Year-round support

Social Media to Engage Customers Course: Boost Your Beauty and Skin Business

Master social media marketing tailored for the beauty and skin industry with our Use Social Media to Engage Customers course. This comprehensive course is designed to help you leverage social media platforms to promote your beauty services, engage with customers, and drive business growth.

Two Learning Options: 

Choose the learning path that best suits your style and take your beauty business to new heights with the power of social media marketing. Our training is designed to equip you with the skills and knowledge needed to effectively promote your beauty services, engage with clients, and grow your online presence.

Online Course:
  • Enjoy the flexibility of self-paced learning with in-depth theory on social media strategies, content creation, and marketing techniques specifically for the beauty industry. Learn how to use platforms like Instagram, Facebook, and more to build your brand and drive business growth.
Classroom Training:
  • Gain hands-on, face-to-face experience in a dynamic, expert-led environment. Spend a full day learning actionable social media strategies while creating real-time content and engaging with industry professionals.

Choose the option that fits your learning style and unlock the potential of social media to grow your beauty business!

 

Course Content Includes:
  • Understanding Consumer Behavior on Social Media: Learn why consumers purchase through social media and how to use this knowledge to grow your business.
  • Creating Engaging Content: Develop content that resonates with your target audience and aligns with your brand culture.
  • Leveraging Trends: Use trending content to enhance engagement and keep your audience interested.
  • Social Media Marketing Techniques: Master proven strategies, including the FAB Model and the Rule of 7, to build your brand and attract clients.
  • Handling Complaints and Negative Feedback: Learn how to manage complaints, trolls, and unhappy customers effectively.
  • Legal, Ethical, and Compliant Marketing: Understand platform policies and ensure your marketing is legal and ethical.
  • Content Curation and Posting: Learn to curate and schedule posts that engage your audience.
  • Social Media Algorithms & Misinformation: Understand how algorithms affect your content and how to avoid misinformation.
  • AI and Social Media: Explore how artificial intelligence impacts social media and how to use it to your advantage.
  • Measuring Success: Track key metrics like impressions, reach, follower count, engagement, and CTR to gauge the success of your social media efforts.
Practical Component:

Run two social media platforms for 30 days to promote your existing or future business. Create a social media calendar and schedule posts, applying your learning to real-world marketing.

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